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I attempted to blend two main themes for my Sawdust Art Festival poster, the beach and art. I thought it was important to incorporate the two because most people think of art festivals taking place in a trendy urban area instead of a beach community. Finding the right palm tree was surprisingly difficult. I used Photoshop to inver the image so I could transfer it to my InDesign template. I started out with one text box and built the whole paint blob around it. I ended up with a really cool effect!

The Sunhead Solar Power logo incorporates a variety design principles and elements. The moon/sun figure is composed of three ellipses: the bottom ellipse is a dark grey, the largest ellipse in the middle is black at 59% transparency while the smallest is on top at 0% black. I used 0% black instead of white to create a solid “white” fill in order to hide underlying shapes. At first, I used basic triangles around the figure to represent the sun’s rays, but decided they looked too elementary and use the convert direction point tool to create a sleeker look. The rounded out rays really spoke to the high-tech theme of solar energy as opposed to the simple polygon shapes. My design appeals to the audience of South Carolinian’s, the state in which Sunhead Solar Power operates. The resemblance to the state flag engenders feelings of local pride, which is a huge theme right now (think of buy fresh, buy local signs). I decided not to manipulate the tree for this reason. I wanted to keep that local sentiment and association while creating my own tree would have made the idea of the flag unrecognizable. Overall, I was really happy with the way the logo turned out and I think Sunhead Solar Power will be proud to display it.

I am the type of person that lives and dies by my planner and calendar, so I shaped this project around all of the elements of what I consider to be an ideal calendar. If there are too many flowers and frills I get distracted, or even worse, not enough room for text! I thought this element of simplicity was especially salient for a busy nonprofit organization whose schedule is typically subject to change. Clarity and consistency were also top priorities in creating the master schedule so as not to overpower the images. The three columns for the coupons are fitted with a dotted outline and inset so the text is centered and in the middle of the object. “Petco” is rotated 90 degrees to create a more commercial look. My fun facts can be found in one of two places; the dead space before or after the numbered days of the month or in the image itself. I merged the cells at the beginning of March and at the end of April to avoid lines running through my text. I chose to put the text in May’s image instead of the cells so as not to jam the text and sacrifice readability. The text is on top of a transparent green box that matches the grass in the photo by the eyedropper tool. I changed the color of the month heading text so it could be read easily and clearly with the image as the background.